Tone of voice
Rules overview
Our Landsec tone of voice rules ensure consistency across all our communications.
These rules contribute just as much to how we communicate as our tone of voice principles. They are just less flexible.
Our Landsec tone of voice rules ensure consistency across all our communications.
Contractions make our writing friendly and accessible. We’re talking directly to our audience and want to reflect how people speak day to day.
A new way to study
Access to experience
Tomorrow’s talent
Wellbeing at work
Building for brain power
Taking care of talent
Use headlines to create interest and attract attention. Keep them short, smart and positive. Bring in the benefits we have created whenever possible. And when you’re writing longer copy, break up text with subheads so the audience can easily scan.
We avoid plural, meaning we can use ‘we’ and ‘our’ instead of the more formal repetition of our name in long copy text. The use of the more familiar ‘we’ and ‘our’ has a more positive effect on tone, composition and readability.
We are aware that the rule of using Landsec and never Landsecs is something we can only control when we write about ourselves but not when other people write about us.
We believe great places are for people to experience and are made with the experience of great people. But we don’t want to overuse the word experience. It’s not a go to word for everything. Instead, talk about benefits, value and delivery.