We consider the impact of our words, how they represent our brand and the best way to deliver our message.
Collaboration, passion, people, community, places, faces, make, mix, think, talk, change, ride, walk, choose, create, support, discover, develop, design. Everything is experience.
Our words – spoken or written – should be clear and easy to understand. Just like we’re speaking directly to another person. Use these principles as a reference point for our how we sound, a guide rather than a set of rules.
We speak in the active voice because it helps us explain all the great things we’re doing. We don’t do dull. Active words and adjectives add personality, and bring life to the story, so use them across all platforms.
Be careful to limit your use of industry buzzwords, jargon and technical terms. We realise there are instances where some words are more appropriate than others. After all, jargon is only jargon when it’s not relevant to the audience.
We have many different audiences and communication platforms at Landsec but that doesn’t mean we should change our tone of voice for each one. We are Landsec and we’re confident in everything we do.
We’ve put together a selection of stories to give an idea of what it’s like working and living with us.
We create great space where people and businesses thrive.
We constantly refresh the space, brands and experience at Bluewater. In 2018 we enabled Apple to double its floor space, added more cinema screens and a trampoline park, and launched an online sales portal. We'll shortly be welcoming Primark, too.
We don’t waste words. We say what’s needed in a meaningful way. If your sentences are longer than 25 words, break them up or condense them. If you can’t, make sure they’re in plain English. Avoid using puns or colloquial language.
We use emotion and personality to engage our audiences so they feel involved in everything we do. Everything we do is about people and their experience. So we write in a personal, descriptive way.
Landsec is more than a good place to work. We’ve created a culture that’s inclusive and rewarding, helping to motivate, support, challenge and recognise you wherever you work with us.
There’s plenty to be excited about. Our work in Victoria, SW1 is set to transform the area into one of central London’s most desirable places to work, live, shop and invest.
What are we enabling others to experience or do? Talking about the benefits puts our work, people and experience into context and makes it relatable. Not everything has to be experience, but as enablers we should bring the benefits to life.
