Landsec Brand Hub - Photography and film

Our brand story

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Our imagery helps us express the experiences, lifestyles and communities that we create.

We use still and moving images right through our brand to really connect with our audiences.

Our brand is about people experiencing places. Photography and film is one of the most powerful ways we have to bring it all to life.

Styles

We use three different styles of imagery, they have common elements but each fulfills a different requirement for us.

Landsec photography examples of people in a bar and Trinity Leeds

1. Observational

This type of imagery is people focused, it should document people experiencing our environments from an observational point of view, whilst capturing the bustling atmosphere of the location.

Landsec photography examples showing portraiture

2. Portraiture

Portraiture is people focused but more controlled than observational. We concentrate on faces and personalities and shoot in an environment which is relevant and reflective of the person.

Architecture photography guidelines intro for Landsec

3. Architectural

With architectural images we try to capture spaces in use. Shoot from interesting angles and capture the human experience.

Observational principles

Please refer to these principles when you’re sourcing or commissioning observational imagery. That way we’ll create consistently high quality, on-brand images or film.

For best effect this style of imagery should be shot in a natural unposed way, without the use of models.

  1. Observe people experiencing the environments we create
  2. Make sure there is clear context of the environment
  3. Capture moments of emotion, interaction and reaction
  4. Use real people, observe real life in as natural a way as possible

Portraiture principles

Please refer to these principles when you’re sourcing or commissioning portrait imagery. That way we’ll create consistently high quality, on-brand images or film.

For best effect this style of imagery should be shot in as natural a way as possible with real people.

  1. Shoot the person in context – in an environment reflective of what they do
  2. Show more than just their face
  3. They don’t need to be looking directly at the camera
  4. Subjects should be emotive and aware of the camera

Thumbnails

We use thumbnail portraits in some of our communications, to convey the person’s personality and surroundings.

Thumbnails can be shot specifically if required but we prefer to crop from larger shots, as these will feel less staged and give better context of the person.

Architectural principles

When documenting our developments, architectural details are the primary focus. But we can communicate experience by including people in the background, enjoying and interacting with the environments we’ve created to give the architecture its true context.

  1. Focus on architecture adding a human element/perspective
  2. Emphasise the unique characteristics of the building
  3. Find dynamic angles from which to shoot
  4. Capture spaces in use
  5. Show people as part of the shot but not the focus

Sourcing and licensing

When you commission brand imagery of any kind, the final use should always be considered and clear from the start.

Whilst varying styles of imagery are encouraged, we avoid stock photography and video because we only want high quality, unique shots.

Where possible, we should commission photographers and film makers to create original content that suits the format and the message we’re trying to convey.

Be creative, have patience and take care to think about budgets, as well as where you’ll use your imagery and the associated rights.

Our featured photographer is Richard Moran. Please see a link to his portfolio below.

richardmoran.co.uk

Contact the Brand Team if you have any questions or ideas you need help with.

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