Landsec Brand Hub - Illustration
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Illustration should be used bravely and with purpose. It should enhance our communications and support our brand idea.

We focus on moments, emotions and the use of our developments rather than just static buildings.

We don’t have a brand illustration style, but a series of principles to follow to ensure we use a consistently high standard of illustration, reflective of our brand and business.

Whilst we should strive to adhere to as many principles as possible, we realise it may not always be possible to do this all of the time, for every illustration.

  1. Always show people and experiences
  2. Be conceptual and emotional
  3. Be colourful, use layers, texture and strong lines
  4. Be modern and push the boundaries
  5. Be mature and don’t over simplify

Always show people and experiences

Architectural details are always the primary focus. But we can communicate experience by including people enjoying and interacting with the environments we’ve created to give the architecture its true context.

Landsec illustration guidelines of people in a park

Be conceptual and emotional

We use illustration to enrich a story, create a mood or trigger a feeling. Illustration gives us the opportunity to be more conceptual, allowing the viewer to read into the meaning.

Landsec illustration guidelines of One New change looking to St Pauls

Be colourful, use layers, texture and strong lines

Human experiences are colourful, layered and textured and we want to reflect that in our use of illustration. We have an open colour palette so use it to your advantage.

When possible, stronger lines should also be used as they are more reflective of our business and sector.

Landsec illustration guidelines of human experience

Be modern and push the boundaries

Our use of illustration is very flexible and that’s because we want it to evolve over time and flex to the experiences we create. Use your judgment to consider what’s appropriate, focus on the new and exciting (rather than the traditional and safe).

Be mature and don’t over simplify

It’s important that the illustrations we use should feel mature in their composition and styling, as they need to be suitable for our audience. Don’t suggest illustration that is very simple and minimal.

Sourcing and licensing

Illustration styles should vary and be appropriate for the content and the format, not repurposed or used as general decoration.

We encourage illustrative styles; avoid stock illustration and clip art that can be used by anyone, or where the standard is poor.

Where possible, commission illustrators to create original content that suits the format and the message we’re trying to convey.

As with photography and film, there are many different ways to work with illustration and illustrators. Be creative, have patience and take care to think about budgets, as well as where you’ll use your illustration and the associated rights.

Here’s a list of featured illustrators. Some we’ve worked with before, and some have contributed work to these guidelines.

They all have work in their portfolios that fits well with our illustration guide.

Bruno Mangyoku
folioart.co.uk

Peter Greenwood
peter-greenwood.com

Stephen Cheetham
stephencheetham.com

Mark Boardman
mark-boardman.com

Studio Muti
studiomuti.co.za

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