This section explains how to use our new framework to create consistent designs that reflect our brand.
We’ve designed a flexible, grid-styled framework based on the cornerstone angles.
About the framework
The framework gives us flexible ways of creating grids that have common proportions and styles. Using the framework ensures that the angles and dynamic aesthetic you create are an integral part of any Landsec brand communication.
The framework
The framework is inspired by the angles found in our cornerstone.
Layout example 1
Layout example 2
Layout example 3
Grid examples
Double page spread
Two alternative pages
Double page spread with added margins
Two alternative pages with added margins
Double page spread
Alternative spread
Double page spread with added margins
Alternative spread with added margins
Creating patterns
We use the framework to create abstract compositions, or to introduce coloured shapes into our brand communications. Add framework patterns into the brand to flex our personality and create standout design.
There are many options within one framework – from the simple to the complex. Combine that with unlimited colour options and also the possibility of tiling frames and you have an extremely flexible brand element.
If you have any questions regarding the Framework artwork please contact the Brand Team
Multiple patterns
Framework-based patterns can be tiled or combined together to create larger, more dynamic patterns with endless possibilities.
Patterns with imagery
Framework patterns can be used with imagery as a visual device, but keep them subtle so they don’t detract from the imagery.
- As solid colour blocks
- As opaque colour blocks
- As a grid for photography
