Landsec Brand Hub - Grids and layout

Our brand story

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logo background image of grey triangle

We’ve designed a flexible, grid-styled framework based on the cornerstone angles.

This section explains how to use our new framework to create consistent designs that reflect our brand.

About the framework

The framework gives us flexible ways of creating grids that have common proportions and styles. Using the framework ensures that the angles and dynamic aesthetic you create are an integral part of any Landsec brand communication.

The framework

The framework is inspired by the angles found in our cornerstone.

Landsec

Layout example 1

Landsec

Layout example 2

Landsec

Layout example 3

Landsec

Grid examples

Double page spread example

Double page spread

 Two alternative pages example

Two alternative pages

 Double page spread with added margins example

Double page spread with added margins

 Two alternative pages with added margins example

Two alternative pages with added margins

Creating patterns

We use the framework to create abstract compositions, or to introduce coloured shapes into our brand communications. Add framework patterns into the brand to flex our personality and create standout design.

There are many options within one framework – from the simple to the complex. Combine that with unlimited colour options and also the possibility of tiling frames and you have an extremely flexible brand element.

If you have any questions regarding the Framework artwork please contact the Brand Team

The Landsec framework and multiple tile patterns

Multiple patterns

Framework-based patterns can be tiled or combined together to create larger, more dynamic patterns with endless possibilities.

The Landsec framework and multiple tile patterns

Patterns with imagery

Framework patterns can be used with imagery as a visual device, but keep them subtle so they don’t detract from the imagery.

  • As solid colour blocks
  • As opaque colour blocks
  • As a grid for photography
The Landsec framework and multiple tile patterns The Landsec framework and multiple tile patterns
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