Landsec Brand Hub - Fonts

Our brand story

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logo background image of grey triangle

Our primary font is unique to us. It works hard to cement our look and feel. We use it to express our personality.

Primary font

Welcome to Landsec Brown. This is our primary brand font, it has been designed and created specifically for us. We use this for all copy except body copy.

Landsec Brown Bold
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890£€%½({[&]})‡

Landsec Brown Regular
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890£€%½({[&]})‡






To use this font please contact the Brand Team

Our bespoke font has been designed using the 45° angles of the cornerstone. Its open modern style is a reflection of the cornerstone's geometry and create a strong and approachable character.

FM Light
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890£€%½({[&]})

FM Bold
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890£€%½({[&]})






To use this font please contact the Brand Team

Body copy font

FM Light is our body copy font. We want our body copy to be easily read, understood and be (mostly) unobtrusive. We also know that every choice we make creates an experience and we use FM Light as much for its legibility as for its subtle angular personality. FM Light Italic and FM Bold are available to highlight areas of body copy.

We use initial caps

We never set type in all capitals. We only use capitals at the start of sentences and for names.

Zero to nine should be set in words

Zero
One
Two
Three

We use em dashes for bullet points:

  • Bullet point one
  • Bullet point two
  • Bullet point three
  • Bullet point four

10 and greater should be set in numbers

10
11
12
13

Ligatures

We use the ligatures in Landsec Brown but not in FM – our body copy font.

More about setting type
 Landsec fonts and ligatures  Landsec fonts and ligatures

System fonts

Arial Regular and Bold should be used for all day-to-day communications and internal documents.

External-facing fonts should only be used by design professionals or the Landsec Brand Team.

Arial is a system font readily available on your computer. If you have any problems accessing it contact the Brand Team

Arial Regular
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890£€%½({[&]})

Arial Bold
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890£€%½({[&]})

Arial Italic
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890£€%½({[&]})

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