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We want to be heard, seen and understood. Our brand fonts are valuable assets and we use them to convey our character.

Our fonts

Setting our brand fonts correctly is simple. Follow this guide to help create impactful and legible communications.

Landsec Brown

Our headline font, Landsec Brown can be used very flexibly. The use of FM Light, our body copy font, is much more restricted.

FM Light

FM Light is always used for body copy and is meant to be read and understood. It is always ranged left in its column, but there is flexibility in the column width and how the columns are laid out.

Use for fontsLandsec Brown is our headline brand font

We use it for headlines, headings, titles and introductory paragraphs. Large or small Landsec Brown is used for all of the above.

Landsec Brown is always used
for detail numbering, for graphs
and for number highlights.



100%

“Quotes, testimonials and
pullouts should be set in
FM Light Italic”



And Landsec Brown
for credits and sign-offs

Brown is used for headings
And sub-headings

FM Light is always used for longer pieces of text or body copy, where the main aim is to be easily read and understood, rather than stand out and create impact, or show personality.

For all body copy, whether it’s a tight column like this one or a wider column like the one below, always use FM Light.

Landsec kerning

Kerning is the adjustment of space between individual letters in a word. In most design applications you can easily set the application to optical kerning which allows the computer to adjust kerning for you; use this setting for all of our copy.

Landsec tracking

Tracking is the overall setting of the space between the letters in a body of copy. In most design applications you can easily adjust the tracking settings.

If you find these settings are not available contact the Brand Team to ask for advice.

Landsec Brown
Landsec Brown
After altering tracking and kerning values
Before altering tracking and kerning values

Tracking and kerning

Always track Landsec Brown by minus 10 and set kerning to optical.

Tracking and kerning

Always leave tracking at 0 for FM Light and set kerning to optical.

Calculating leading

Leading is the space between the lines of type in a body of copy. Follow these guidelines to control your leading.

A simple calculation

Use these simple calculations to work out the minimum leading for the type size you are using. The same rules apply to both of our brand fonts, Landsec brand fonts Brown and FM. Round up the result of the calculation to the nearest whole number.

For 6–20pt
Point size x 1.5
=
Smallest leading

For 21–49pt
Point size x 1.4
=
Smallest leading

For 50–69pt
Point size x 1.3
=
Smallest leading

For type 70pt +
Point size x 1.2
=
Smallest leading

Legible type

Each calculation ensures that our typography is clearly legible and has a consistent look across the brand.

Note

This formula is a guide and should be followed when possible, but there maybe applications when it’s not appropriate.

Calculate your leading

Use our leading calculator to work out the minimum amount of leading required for setting type.

We don't set FM Light in colour, it's for body copy

Using colour

Our colour palette means we can use it with areas of our typography to help create moods, character and ideas.

This section is your guide to help create typography with colour. We can add colour to our brand font Landsec Brown; however, the use of FM Light, our body copy font, is much more restricted and it can only appear in black or white.

Landsec Brown can be set in colour

You can use bold and regular, but bold is more effective

Body copy headings in colour

We don't set body copy in colour. We always set it in black or white out of a colour.

Introductory paragraphs can be set in colour like this one has been.

Using coloured type on black white

Headlines can be set in colour

Introductory paragraphs can be set in colour like this one has been.

Body copy headings in colour

We don't set body copy in colour. We always set it in black or white out of colour.

Using type on colour backgrounds

Headlines can be set in black or white

Introductory paragraphs can be set in black or white

Body copy headings in colour

We don't set body copy in colour. We always set it in black or white out of colour.

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