logo background image of grey triangle

We can use our brand idea to help us own experience and our philosophy around it.

Our brand idea isn’t a strapline, a slogan or a campaign headline but a philosophy. This section outlines how, and when to use it.

Our brandline is an audience-facing graphic use of our brand idea.

Use it sparingly

It doesn't belong on everything.

What to use it with

Our annual report, website footer or a brand building campaign.

What not to use it with

Seasonal event invites, uniforms or signage.

Everything
is experience
Brandline set in Landsec Brown Bold over two lines
Everything is experience
Brandline set in Landsec Brown Regular over one line

When using our brandline independently of our logo, set in our custom font Landsec Brown Regular or Bold.

Depending on the application and space available, set on one line or two, but never three.

More about setting type
Brandline maximum scale Brandline maximum scale

Working out maximum scale

The maximum scale of the brandline is set by measuring the character height of the word ‘Everything’ against the full height of the logo you are using. This is not a lock up, we are just showing how to work out scale.

More about our logo

Working out minimum scale

The minimum scale of the brandline is set by measuring the character height of the word ‘Everything’ against the x-height of the logotype in the logo you are using.

Brandline maximum scale Brandline maximum scale

Setting it in copy

When we use everything is experience in copy we set it in the correct case for the sentence. It doesn't have any special highlight or treatment.

Do

  • Set everything is experience in sentence case if it’s used within a sentence
  • Everything is experience will have a capital ‘E’ at the start of a sentence

Don’t

  • Underline everything is experience
  • Make everything is experience bold
  • Put inverted commas around ‘everything is experience’
  • Set EVERYTHING IS EXPERIENCE in capitals
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